A music video follows a short film with a backing of a song throughout, which usually follows a story and is around the length of the song. Music videos are a major investment and essential in the music industry, with channels such as MTV and it's sub channels playing both hits and classics all day. YouTube has made them a global need with the use of comments and view count to detect who are watching particular videos and the general feedback. Despite this modern feature, music videos have been around for a number of decades, becoming popular during the 80's with the launch of MTV.
The purpose of a video is to create a promotion tool for selling singles and downloads of the artist or band.They can also create a story behind the lyrics and may present a different interpretation to a song, which may not come across through just listening to it. Videos also create a reaction and engage the viewer in the artist as well as the song.
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